Post by account_disabled on Dec 23, 2023 5:21:32 GMT -5
Until recently, marketing activities on Facebook mainly revolved around the number of fans. How many do we get with this, find more over there, why do we have so few? Everyone "went" in quantity and nobody looked back on quality. However, times are changing and people are starting to realize that for effective social media marketing they need active fans, not fans who click once and never come back. That's why I've prepared a few tips for you on how to bring relevant users to your page. Offline Facebook page support. Where yes and where not? If you're going to promote your Facebook page outside of the online environment, promote it where your (potential) customers are . And not just where people are.
Example : you have a shop and B2B Email List ski service and you want to make your fan page more visible. You can rent commercial space around the slopes and wait to see how many people catch on and become fans . Or you can print out flyers and hand them to each customer with their purchase or service receipt. With the first method, you may get a large number of fans in a short time. But it's hard to have a meaningful conversation with them if you don't know if they've ever been to your store. If you choose the second method, you will bring supporters more slowly and there won't be as many of them. However, you will be sure that they have already used your services, know you and will probably be more open to establishing a dialogue .
image Promotion of the Facebook page at the point of sale. Restrictions on participation in the competition A lot of contests used to promote Facebook pages work on the principle of "get it to as many people as possible and then watch the fans grow". You can run a more effective competition and plan it so that it brings quality in addition to quantity . How? Incorporate a restrictive element into the contest that discourages typical prize hunters. It could be a knowledge quiz about your products that contestants have to pass first. If you want to be more radical, there is an option to make participation conditional on a previous purchase. Participation restrictions will serve as a sieve through which only relevant users will fall .
Example : you have a shop and B2B Email List ski service and you want to make your fan page more visible. You can rent commercial space around the slopes and wait to see how many people catch on and become fans . Or you can print out flyers and hand them to each customer with their purchase or service receipt. With the first method, you may get a large number of fans in a short time. But it's hard to have a meaningful conversation with them if you don't know if they've ever been to your store. If you choose the second method, you will bring supporters more slowly and there won't be as many of them. However, you will be sure that they have already used your services, know you and will probably be more open to establishing a dialogue .
image Promotion of the Facebook page at the point of sale. Restrictions on participation in the competition A lot of contests used to promote Facebook pages work on the principle of "get it to as many people as possible and then watch the fans grow". You can run a more effective competition and plan it so that it brings quality in addition to quantity . How? Incorporate a restrictive element into the contest that discourages typical prize hunters. It could be a knowledge quiz about your products that contestants have to pass first. If you want to be more radical, there is an option to make participation conditional on a previous purchase. Participation restrictions will serve as a sieve through which only relevant users will fall .